As a marketer your biggest challenge remains to generate top-of-the-line recall for New-Gen Customers. The garment printing industry has reached a new height. Printed customized clothing and accessories with the company’s logo, tagline or slogans are the favorite activities for marketers worldwide. Global brands constantly look for creativity and quality to support garment printing to impress consumers and raise brand recall.
Digital to-film printing is the latest printing technology covering the printing designs onto special films for transfer onto garments. Digital to Film printing (DTF) is a heat transfer process that lasts long with impressive production quality.
T-Shirts, customized clothing, and matching accessories are popular promotional materials. Coming as a freebie, a quality T-shirt becomes your forever companion for weekend movies or on the golf course rubbing shoulders with crème de la crème in society. It manages to reach your challenging market segment naturally.
The nicely printed branded logo /slogans accompanying the image become your walking advertisement in the community alongside your personal endorsement. You get a fascinating viewership of your brand’s ads or a PR message (printed on the T-Shirt) in a quick turnaround time with little marketing investment.
The demand for corporate customized gifts and giveaways worldwide is growing. Companies manufacturing branded and personalized T-shirts have picked up double-digit growth. But all of them carefully focus on the printing part as it becomes the key feature of their business. There are reasons why the printers or the brand owners decisively prefer to go in for Digital to film printing, making their T-shirts stand out in the crowd.
The Digital to Films printing process lifts all limitations you encounter in other textile printing options, especially when choosing the type of fabric for your printing purpose. Since the pretreatment of cloth is not essential here, printing costs come down, thus offering you a better profit margin.
The fabric printing industry is witnessing massive growth as more and more fabrics manufacturer implementing Digital to Films process would come into the picture. Digital film printing is an effective way of producing bulk customized T-Shirts and souvenirs qualitatively and economically.
At Grand Slam, we have a seasoned print and production team comprising competent floor technicians, supervisors, quality controllers and operation managers. They always weigh the comparative pros and cons study and explain it to the customers placing the order.
Depending upon factors like material type, quantity, number of colors, turnaround time and budget, the team advises the appropriate printing process. Our typical conventional garment printing methods include transfer printing, screen printing, cad cut vinyl and embroidery, all of which have pros and cons. But Digital to Film printing process has become a game changer.
Instead of the routine paper, our machine man inserts the PET film into the printer trays. Then they print the image in white on the PET film. Subsequently, they use the appropriate color settings in the printer and print the required appearance on the white image layer. An essential subject to note here is that the print on the Film should be a mirror image of the actual that needs to appear on the fabric.
Here our production man applies hot-melt powder on the Film with the printed image. They use it uniformly when the ink is wet and the excess powder, which they remove carefully.
While undertaking to powder, we hold the Film at the edges such that its long edges remain parallel to the floor (landscape orientation. We pour the powder into the Film’s middle from top to bottom. We ensure that it forms an around 1-inch-thick heap in the center from top to bottom.
As the final step, we pick up the Film with the powder and bend it inwards to form a slight U shape with the concave surface facing oneself. In the end, our printing technician rocks this Film from left to right very lightly so that the powder evenly spreads across the Film’s surface.
Here our team puts the Film and the printed image with the applied powder in the Curing Oven and heats it. In this process, we melt the powder. Alternatively, we place the Film inside the heat press and bring it very close to the Film without touching it.
Here we create a time gap of around 4 to 7 mm between the Film and the heat press plate. We go by the manufacturer’s specifications for powder melting. Depending upon the powder and equipment, the heating is done for 3 to 5 minutes with the temperature around 162 to 170 degrees Celsius.
Here we do the necessary pre-pressing of the fabric before the image transfer by the Film. The pre-pressing helps transfer the image from the Film onto the cloth properly. The material is continuously kept in the heat press for about 5 seconds to flatten the fabric and ensure the material’s de-humidification.
It is the core of the Digital to film printing process. Here we place PET film with the image and melted powder on the pre-pressed fabric inside the heat press for a more excellent adhesion between the Film and the material. We do the curing at a temperature range of 162 to 170 degrees Celsius for approximately 12 to 20 seconds and make the stated Film attached to the material.
Here we cool down the fabric and attached file to room temperature before you pull the Film off. As it starts cooling down, it acts as a binder that grips the coloured pigment in the inks in firm adhesion with the fabric’s fibers. Once the Film is cooled, you peel it off the material, leaving the design printed in ink over the material.
To achieve the best results and high-performance parameters like a wash, we press the final fabric with the transferred design in the heat press for around 12 to 15 seconds. The final print output now gets ready.
Direct to Films printing is the latest technology and the best viable option compared to conventional printing methods. However, only a few printers have the infra, training and expertise in this printing domain. Grand Slam Graphics invested in the machine and other accessories and trained the production team to deliver the best to the customers.
Digital to Film printing is more effective than other technologies, thus saving time for any printing project. Compared to direct-to-garment (DTG) printing, Digital to Films printing provides the advantage of avoiding pretreatment of the fabric. Digital film printing efficiently works on polyester and nylon, which is not the case in DTG. In addition, there’s a much lower learning curve for printing DTF transfers compared to DTG.
The Digital to Films printing process is good if you look for full-color, photorealistic images. The possible range of color is limited only by the gamut of inks being used. Fine lines, small text, and high-detail images are no problem for Digital to Films technology.
It is a Low investment
Very high wash and wear resistance
One can print on T-shirts of any color or fabric
Very elastic prints that won't crack when stretching the fabric
Digital to Film printing starts by printing a design on a film. You must then add DTF powder to it. The printed Film will then have to be cured, and the design transferred from the Film to the fabric. Digital to Film has a slightly “plastic” finish, similar to HTV or screen print transfers. However, the inks are very elastic, which prevents the print from cracking when the garment is stretched. Although Digital to Films printing is more expensive because it uses more supplies in the printing process, the final cost of a T-shirt printed with this technique is slightly lower than that of a T-shirt printed using other printing modalities.
Custom clothing can help you get the look you aspire for your business. It can be tailored to fit your brand and communicate the message you want to send. Whether you need uniforms for your employees or simply want to look your best for client meetings, custom clothing can help you make the right impression, provided we use Digital to Films printing process here.
There are many reasons why custom apparel with the company logo is essential. First, it helps to create brand awareness for your company. People who see your logo on clothing will more likely remember your company name and what you do. Additionally, custom apparel can help to build customer loyalty.
Want to get customized t-shirts for your business promotion or events?